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The Ultimate Guide to Creating a Community-Based Brand: Best Practices and Tips
More and more, communities form the foundation of successful businesses globally. A community-based brand guarantees longevity, delivers focus, and provides priceless feedback. Additionally, since the ties that bind a true community cannot be simply broken, it gives companies the exceptional ability to make mistakes and recover. Building a community-based brand requires more than just a…
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The Trending Beauty Products That Live Up To The Hype
Tom Ford’s Shade & Illuminate range went viral after Mary Phillips — MUA to Hailey Bieber, Kendall Jenner and more — used it in one of her videos. Now social media is discovering the brand’s shade and light blushes. With two complementing shades in one palette, plus a range of varying colours, Tom Ford teams…
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Hailey Bieber shares biggest make-up fail
Hailey Bieber says her biggest ever make-up fail was when she paired red lipstick with dark eyeshadow. The 26-year-old model has become known for sharing her beauty tips online and has even launched her own brand called Rhode, but Hailey is adamant she hasn’t always been a whizz with cosmetics and it took time for…
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How to use essence for skin: The Korean skincare secret that will amaze you
How to use Essence for skin | Photo Credit: Pexels New Delhi: Korean beauty trends appeal to you? If so, you might be familiar with the viral holy grail of skincare, essence. We will learn how to use essence properly on the skin in this article. What is Essence? Known for its concentrated blend of…
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How To Wear Ultra Dark Lipstick
The Voice of Fashion is an online fashion and design magazine. Completely distinct in the way it deals with the latest fashion trends and its approach to Indian Fashion industry, TVOF is an online platform that explores news, views, opinion pieces, reported articles, photo features, narrative style stories and shopping lists. It is a fashion…
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Hailey Bieber’s Modern Tortoiseshell Nails Are What Autumn Manicure Dreams Are Made Of
If there’s anyone who knows how to catapult a fledgling nail trend into the realms of success (read: virality), it’s Hailey Bieber. First it was the glazed donut manicure, the coruscating yet subtle look that continues to dominate our algorithms. Then came every chocolate, milky and ombre iteration that followed. Now, the Rhode founder has…
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#Navratri2023: From turmeric face masks to hydrating facials, check out tips to look flawless this season
Navratri has begun, and apart from indulging in retail therapy and brushing up on your garba skills, you need to ensure you look radiant and ready every night. Whether you choose to go all glam or minimalistic, it’s essential that you take extra care of your skin. Check out these expert-approved tips:‘START YOUR SKINCARE ROUTINE…
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How Ulta Beauty leverages digital innovation for customer connection and personalization
Episode transcript, edited for clarity. Bill Thorne: Welcome to Retail Gets Real, where we hear from retail’s most fascinating leaders about the industry that impacts everyone, everywhere, every day. I’m Bill Thorne from the National Retail Federation, and on today’s episode, we’re going to be talking with Prama Bhatt, Ulta Beauty’s Chief Digital Officer. We’re…
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Kim Kardashian reveals where she finds best beauty hacks
Kim Kardashian is revealing the sources of her beauty tips and hacks Kim Kardashian has revealed where she finds the best beauty trends and products, and she orders most of them to try. Discussing her skincare brand SKKN by Kim, she shared that she often turns to TikTok for beauty tips. “I love TikTok beauty…
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Celebrating 25 Years of Beautyworld
Beautyworld, celebrating its 25th anniversary, is organized by Messe Frankfurt and serves as a beauty industry vanguard event across several key markets, including Dubai, Riyadh, Tokyo, Osaka, Fukuoka and Nagoya. For brands, the events are presented as the “ultimate immersive experience where exhibitors, partners and buyers convene” while setting the pace “for the next wave…