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Lush’s Radical Retail Experiment: Why Lush Expanded Distribution To Ulta
British cosmetics and body care brand Lush has finally succumbed to the lure of a mega beauty retailer. Last week, the natural beauty brand announced a wholesale partnership with Ulta to sell an assortment of discovery and holiday sets on the retailer’s website in an effort to widen its North American distribution. “Ulta is a…
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Instagram Reels dominates beauty purchases in India
More than 80% of the surveyed consumers find beauty products online highlighting the impact of social media on beauty purchases in India. In fact, Meta’s Facebook and Instagram lead beauty product searches, as is reported by nine out of the 10 consumers surveyed by consumer research platform GWI. Instagram Reels plays a vital role in…
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The Unofficial Official L.A. Dating Dictionary
Ghosting, zombie-ing, Caspering—there are so many nuanced terms to describe the emotional and psychological warfare of the dating scene. As a field researcher in the Los Angeles dating arena, I am here to shed light on some of the latest dating trends I’ve witnessed, endured, and inflicted on others. Below, find the most recent additions…
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Amazon’s Customer-Loved Holiday Gift Guide Is Brimming with Presents from Shark, Ninja, and More for Up to 70% Off
The holiday season is right around the corner, but that doesn’t mean you have to wait until Black Friday next week to start shopping. In fact, Amazon has already marked down thousands of items ahead of the biggest shopping event of the year, so you can start stocking up on gifts. A great place to…
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Dries Van Noten Beauty celebrates ‘strangeness’
Dries Van Noten Beauty has always embraced surprising combinations. As Van Noten told us when the brand launched in 2021, with lipsticks and fragrances that ‘can tell a different story. Because with my fashion collections, I am a storyteller. My clothes make you feel certain associations and connections, because I work with all those contrasts,…
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Blending style with comfort: Loungewear outfit ideas
Loungewear is a vital part of our daily lives. While it is true that you should wear whatever you feel like at home, a healthy mix of options and variations will not hurt you at all. If anything, it will elevate your wardrobe and keep things exciting. With that being said, here are a few…
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Dyson fans snap up ‘amazing’ Air Wrap for half price in Black Friday beauty deal
Beauty buffs are flocking to eBay to get half price Dyson Air Wraps, Hair Dryers and Vacuum Cleaners for half price. Dyson is undoubtedly a giant in the beauty and tech sphere, but for many, often comes with a premium price tag to match. But until December 1, Dyson is giving beauty lovers the rare…
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‘There are three of us in my relationship: my partner, my eyeliner and me’
One of my closest friends while I was growing up in the UK was May, an Egyptian who wore bell-bottoms and scrunchies and who lived in the same building complex as us. I was 12, she was 14; her parents were less strict than mine and so she had started to wear makeup. While hanging…
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Azmeri Haque Badhan dazzles in chic sari blouses
In the ever-evolving tapestry of fashion, some personalities stand out not just for their innate style but their ability to transform the ordinary into something extraordinary. When Azmeri Haque Badhan wears an attire, it is sure to become a style statement. This time, her breath-taking ensemble featured a chic blouse piece, meticulously crafted by an…
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Skiwear to hit the slopes in style this winter, from Balenciaga to Loro Piana
Recent years have seen fashion embrace skiwear with aplomb – whether outfitting thrill-seekers as they whizz down Alpine slopes or simply enveloping them in luxurious layers for watching on from the terrace (or, indeed, partaking in the requisite aprés ski). And, this month, as ski season approaches, a slew of fashion houses and brands are…