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In data: Rise of fashion consumer marketing fatigue
Optimove believes that by prioritising value, relevance, and personalisation, brands can mitigate marketing fatigue, enhance customer engagement, and cultivate lasting loyalty. Credit: Shutterstock. Optimove surveyed 305 US citizens in January to explore consumer attitudes towards marketing fatigue. The findings revealed a growing concern among consumers regarding excessive marketing messages with 81% willing to unsubscribe from…
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The Greek Jeweler Who Created the Bulgari Fashion Empire
Sotirios Voulgaris. In its early days, Bulgari was noted for its silver jewels that were inspired by ancient Greek, Roman, and Byzantine art. Public Domain The iconic luxury brand Bulgari, also known as BVLGARI within fashion circles, was again hit by armed robbers in Paris on Saturday afternoon. The international chain, created by Sotirios Voulgaris,…
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My Talbots Memorial Day Sale Picks
Talbots is one of my favorite retailers, and as many of you know, it’s one of my husband’s favorite brands for me to wear as well! They have such a classic and timeless style, and their clothing is constructed with high-quality materials making their pieces so comfortable, durable, and easy to care for. I find that…
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I’ve Tried on So Many Pairs of Linen Trousers—These Ones Are Genuinely Worth the Hype
By now you may be aware that I turn to trousers on repeat, and when the warmest summer days roll around I find myself hanging up my trusty denim and turning to the one trousers style that will keep me cool and put together on the hottest days: linen trousers. A hero of the new…
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PACA to support Baptist Health with fashion show, ball
#inform-video-player-1 .inform-embed { margin-top: 10px; margin-bottom: 20px; } #inform-video-player-2 .inform-embed { margin-top: 10px; margin-bottom: 20px; } The Pattie A. Clay Auxiliary (PACA) has been a fundraising force in Madison County since its inception in the early 1960s. Its original founders launched the initiative to combat low funds for the hospital, now known as Baptist Health…
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The Winning Match Between Fashion and Sports
The Voice of Fashion is an online fashion and design magazine. Completely distinct in the way it deals with the latest fashion trends and its approach to Indian Fashion industry, TVOF is an online platform that explores news, views, opinion pieces, reported articles, photo features, narrative style stories and shopping lists. It is a fashion…
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The most significant item for this summer: The hottest sunglasses
In recent years, as part of a strengthening trend, sunglasses have evolved into a crucial and central fashion accessory. They are no longer just tools for protection from the sun’s rays but have become significant design highlights that incorporate art, style, and advanced technology. Today, sunglasses are not just functional items but also models that…
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Indian Fashion Is Shining At The 2024 Cannes Film Festival
Over the past few years Indian fashion and designers have begun to carve a niche at the global scene. Whether it’s Alia Bhatt’s viral Met Gala look by Sabyasachi or Gaurav Gupta and Rahul Mishra becoming Paris Fashion Week staples, Indian fashion industry is having its moment in the light. The ongoing 77th Cannes Film…
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‘Awful flashbacks to the 90s’ fashion fans cry as Primark brings back tee trend
THEY were one of the most iconic trends in the 90s and early 2000s and they have now returned to shelves. But fashion fans are crying as the once very popular trend has emerged in Primark. 3 Fashion fans have been left divided as a 90s trend has re-emerged on shelves in PrimarkCredit: Getty 3…
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Christopher Esber
This article is available exclusively toThe Impression members The Impression provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry. Unlocking An Edge For Fashion Forward Leaders