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Celsius targets active lifestyles in brand’s largest campaign to date
Dive Brief: Celsius today (June 2) launched the “Live. Fit. Go,” per details shared with Marketing Dive. The effort represents the energy drink brand’s largest integrated media investment to date. A 30-second hero spot demonstrates how a variety of consumers with active lifestyles use Celsius to meet their energy needs. The campaign includes linear TV, connected TV,…
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In Malaysia, LGBTQ sexual health workshop probe sparks free speech row
Civil society groups are challenging a police investigation into an LGBTQ sexual health workshop in Malaysia, rejecting claims that it could offend Islam or threaten public order. Advertisement While Malaysia is secular and multicultural, Islam is the state religion, with Islamic authorities empowered to regulate Muslim affairs and enforce religious mores through the sharia court…
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Minimal Greyscale Lifestyle Sneakers
New Balance unveils its iconic Nimbus Cloud colorway palette once again with the launch of the new 2010 NB3 2010 model. The new silhouette is dubbed the New Premium Classic. Inspiration stems from heritage models, including the 99X series. The 2010 is rooted in its archival influence as the design also features a modern refinement.…
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Dunkin’s Summer Menu Just Leaked, and It’s Bringing 3 Frozen Coffees to the Lineup
Dunkin’ just released the It Girl-approved Pink Spritz, but here’s a little secret: More new items could be on the way for your next drive-thru coffee run. Seven new drinks could be coming to the Massachusetts-based chain this summer — and the anticipated food menu is just as extensive, if this latest leak proves to…
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Tongyang Life Insurance launches lifestyle traffic insurance
사진 확대 (Tongyang Life Insurance) South Korea’s Tongyang Life Insurance Co. announced on Monday that it has launched a new traffic accident insurance designed to offer affordable, lifestyle-focused coverage for traffic-related and other accidents. The policy provides 100,000 won ($72.6) per emergency room visit if the insured is diagnosed as an emergency patient following a…
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The Controversial Burger Topping That Won Guy Fieri Over
Guy Fieri has eaten some remarkable dishes in his time traveling the country as the host of “Diners, Drive-Ins, and Dives,” but there are certain dishes that simply didn’t click with the California native upon his first bite. Usually, the chef isn’t afraid to try new food, but it’s unlikely Fieri will ever like a dish…
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What Sets Jameson Black Barrel Apart From The Original?
Jameson is one of the most recognizable names in Irish whiskey and goes down as one of the brands you absolutely need to know to become familiar with this subcategory of spirit. Still, even those who are familiar with the original green-bottled Jameson might be at a loss when they encounter Jameson Black Barrel. With Black…
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The Ancient Grain That Makes The Heartiest Breakfast Bowl
Long before it appeared on vegan café menus and wellness blogs, quinoa was revered as “the mother grain” by the Inca civilization. Lately, it’s earned a place at the breakfast table; not just as a health food staple, but as a versatile base for morning bowls for the millions of Americans obsessed with protein. Quinoa is…
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7 Fast-Growing Grasses for a Greener Lawn in No Time
Key Takeaways Opt for a type of grass that germinates quickly, as that’s one of the most important factors that’ll ensure swift lawn coverage. Make sure to choose the right grass for your climate. For example, warm-season grasses like Bermuda and Zoysia thrive in southern regions, while cool-season varieties like Kentucky bluegrass are better for…
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The Easiest Way To Fix Gluey Mashed Potatoes Is Also The Most Delicious
miticamihaila/Shutterstock Hot take: There’s never been a meal that couldn’t use a generous side of fluffy, flavorful mashed potatoes. However, despite the simplicity of the dish’s ingredients, there are certain pitfalls a cook must avoid, and those traps can present themselves in various ways. That’s why we spoke to Melanie Shurka, the executive chef and…
