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Amagi ADS PLUS strikes deal with ShowHeroes
Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, has announced a strategic partnership with ShowHeroes, a prominent player in the global digital advertising space. This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies…
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Forecast: Sports media rights to reach $61bn in 2024
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape,…
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SPI International unveils FilmBox Love channel
PI International (a Canal+ company) that specialises in channel curation and management, has unveiled a new limited edition smart channel. The channel is now live and will continue to spread the love until March 15th, offering subscribers a cinematic experience available exclusively on the FilmBox+ platform. FilmBox Love blends timeless classics with contemporary tales of…
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WBD CEO: “Italy Max launch likely in 2026”
Italy is a strategic market for Warner Bro. Discovery (WBD), and CEO David Zaslav plans to increase investments there. Speaking to local daily Corriere della Sera, Zaslav praised the creativity of the Italian team and highlighted their success in generating revenue and diversifying income streams. He said that WBD will invest in both linear TV…
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WBD CEO: “Italy a key market”
Italy is a strategic market for Warner Bros Discovery (WBD), and CEO David Zaslav plans to increase investments there. Speaking at a Milan Town Hall for employees, Zaslav praised the creativity of the Italian team and highlighted their success in generating revenue and diversifying income streams. He said that WBD will invest in both linear…
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Alumna awards television’s finest at the 2024 Emmys
As a young woman growing up in an Indian family, Geethika Kataru acknowledged the initial pressure she had as the daughter of immigrants to pursue a traditional career in STEM. But, she recalls her experience as a biology major on the pre-med track, revealing the internal struggle she faced with her creative passions. “I stuck…
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Gray Television Statement on Newly Announced Streaming Service
ATLANTA, Feb. 07, 2024 (GLOBE NEWSWIRE) — Gray Television, Inc. (“Gray”) (NYSE: GTN) issued the following statement today in response to numerous inquiries from stakeholders regarding the proposed new streaming service that The Walt Disney Company (“Disney”), Fox Corporation (“Fox”) and Warner Bros. Discovery, Inc. (“WBD”) announced yesterday: The potential launch of a new live…
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DAZN: “Super Bowl LVIII most accessible of all time”
Ahead of Super Bowl LVIII on February 11th, DAZN, the sports streaming service and global home of NFL Game Pass (excluding US and China), has heralded Super Bowl LVIII “as the most internationally accessible of all time”. Existing fans, and those new to the sport, can sign up for the entire Super Bowl LVIII event…
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Griselda holds onto Netflix #1
Griselda, the limited series starring and executive produced by Sofía Vergara, spent its second week at #1 on the Netflix English TV List with 20.6 million views in the week commencing January 29th. It reached the Top 10 in 90 countries and was again the most watched title of the week. New entrants on the…
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BBC Sport scores Super League TV rights deal
BBC Sport has secured a three-season deal with Rugby League Commercial to broadcast live Super League matches. Super League fans across the UK can watch 15 live matches set to be broadcast throughout the season across free-to-air platforms. A total of 10 matches will be available for viewing on BBC TV and BBC iPlayer, including…