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McDonald’s Beats Expectations: Revenue Climbs 14% as Price Hikes Offset Falling Traffic
McDonald’s has proven its resilience and strategic prowess, reporting a 14% increase in revenue despite falling traffic to its U.S. restaurants. This growth is attributed to strategic price hikes that have boosted U.S. sales, successfully offsetting the decrease in customer visits. During a recent conference call, McDonald’s CFO Ian Borden stated, “It’s clear that our…