Celebrate the Lunar New Year in Style: Must-Shop Capsule Collections for 2025

The Lunar New Year, also known as Chinese New Year or Spring Festival, is a time of renewal, celebration, and honoring age-old traditions. This year, the festivities begin on Wednesday, January 29, as we welcome the Year of the Wood Snake (2025) — a symbol of wisdom, transformation, and prosperity in the Chinese zodiac. As families and friends gather to share meals, exchange red envelopes, and set intentions for the year ahead, it’s also the perfect opportunity to indulge in festive shopping.

Luxury and lifestyle brands are embracing the holiday with curated Lunar New Year collections that pay homage to its rich cultural significance. Whether you’re looking for fashion pieces in auspicious shades of red and gold, beauty launches inspired by tradition, or limited-edition spirits for your celebration table, these capsules bring a modern twist to timeless customs.

In this guide, we’ve rounded up the best finds across fashion, beauty, and beyond to help you celebrate in style. From intricate designs that nod to the artistry of Chinese culture to thoughtful gift ideas that align with the holiday’s themes of luck and abundance, there’s something for everyone.

The Lunar New Year is more than a holiday — it’s a moment to reflect on the past, embrace new beginnings, and step confidently into the future. And what better way to do that than by incorporating elements of joy and prosperity into your wardrobe, home, and beauty routine? Let these thoughtfully crafted collections bring an extra touch of magic to your celebrations this year.

Keep scrolling for our top picks that will have you ringing in the Year of the Wood Snake in style and good fortune.