Celsius to buy rival energy drink brand Alani Nu for $1.8 billion, WSJ reports


(Reuters) -Celsius Holdings said on Thursday it would buy energy drink brand Alani Nutrition in a $1.8 billion deal through a combination of cash and stock.

The deal includes a net purchase price of $1.65 billion and $150 million in tax assets.

Alani Nutrition, founded in 2018, is a female-focused brand that delivers functional beverages and wellness products.

The Wall Street Journal first reported the news on Thursday.

(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Mohammed Safi Shamsi)


Leave a Reply

Your email address will not be published. Required fields are marked *