London’s music venues HERE and The Lower Third have been granted late-night license extensions, meaning they can continue events until 4 AM on Fridays and Saturdays.
Both venues are situated in the same complex as the immersive exhibition space Outernet, outside of Tottenham Court Road station.
Outernet is a four stories event space which hosts a variety of music events, while it’s neighbouring The Lower Third champions the history of Denmark Street with live band performances.
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After opening last year, the Soho venues have already seen the likes of Daniel Avery, Jai Paul, Alison Goldfrapp, Kerri Chandler, Chase & Status, James Blake, Jorja Smith, and many more perform.
Securing this license means that HERE and The Lower Third are able to throw longer nights, adding more names to its line-ups.
According to HERE, in one year it has sold over 87,000 tickets across 160 ticketed events for club nights and live gigs, with 22% of fans going to multiple shows at the venue.
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Venue Co-Founder, Karrie Goldberg, says: “We are thrilled to extend our operating hours in both HERE & The Lower Third. Since opening a year ago, we have delivered what we promised – a diverse and wide range of programming, everything from comedy, DJs, bands to fashion shows, product launches and more.”
Goldberg adds that this license will allow them to put on an “even broader spectrum of cultural programming” and that they are hoping to work with new promoters to create a space for sub-cultures to “flourish”.
She continues: “It will support diversity and bring more live music back to central London, driving job opportunities in the music and events industries. It’s important to us to give up-and-coming artists a new place to launch their careers, as well as be a platform for global stars – and this licence extension will help us continue doing what we do best.”
Check out future events at HERE and The Lower Third here
.Becky Buckle is Mixmag’s Multimedia Editor, follow her on Twitter