Earlier this week, Volkswagen announced plans to augment its in-car voice assistant IDA with ChatGPT. I’ll admit that I initially didn’t quite understand the point, but I got a chance here at CES 2024 in Las Vegas to hear about the vision for this integration from Cerence, the company that already powers the back-end of VW’s voice assistant. As usual, it’s a bit of a rough demo, because it’s hard to exactly see how ChatGPT will help you out when you’re on the road when you’re instead sitting in a stationary car inside of a convention center.

But conceptually, the idea behind bringing ChatGPT into a car is all about avoiding a “dead end” when you ask IDA something, Cerence told us. Drivers don’t need to do anything different — you just say “Hello IDA” or press the voice assistant button on the driver’s wheel and start talking. And if there’s something that IDA doesn’t know, it’ll check with ChatGPT. When the voice assistant hits ChatGPT, you’ll only know because the response says “According to ChatGPT” at the beginning of it.

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