It was bound to happen. Curtis LeGeyt on Wednesday filed a petition with the FCC seeking rule “modernization” that would directly benefit broadcast television groups. Specifically, the National Association of Broadcasters wants a mandated transition date for TV stations to shift to NEXTGEN TV-powered ATSC 3.0 broadcast signals, ending ATSC 1.0 service for good.

Would MVPDs and voices of the cable television industry protest? Perhaps. If so, the Consumer Technology Association, which had fought against the AM Radio for Every Vehicle Act, has their back.