Ed Sheeran’s family is growing their business.

Despite shunning the spotlight, the singer’s wife, Cherry Seaborn, has supported him through good and terrible times.

She has, however, emerged from his shadow to launch her own business.

According to The Sun, Cherry, a worldwide financial sector employee, registered the retail brand Babes In Armour at Companies House.

According to documents submitted by Cherry, it may offer anything from pregnancy apparel to panties and toiletries.

She gave birth to their first daughter, Lyra, in August 2020, and their second, Jupiter, in May of last year, so she’ll be well-versed in the process.

According to a source, “Cherry has a career of her own and isn’t interested in Ed’s fame. Ed loves that she has her own passions. Babes In Armour was an idea she had with a friend, costume designer Jemima Penny and there are lots of possibilities.”

“They have registered the name and are working out the finer details of what their new business will be. It’s very exciting,” they continued.

Ed would have enough of cash to fund her new venture if she asks for it, as The Sun revealed last month that he paid himself £30 million the previous year.