Cogeco’s Breezeline Creates Eastern Md. Storm | Radio & Television Business Report


Canadian broadcasting company Cogeco maintains a presence in the U.S. through the MVPD Breezeline, formerly Atlantic Broadband. It’s a cable TV services provider that Draper Media is none too pleased with.

Why? Breezeline dropped Draper’s CBS affiliate from the local channel lineup in a host of Eastern Maryland cities. And, it’s setting the record straight that the decision was not that of WBOC-16‘s parent.

In a statement shared by WBOC on its website, the station says it understands “the frustration and inconvenience” many Breezeline customers are experiencing from the MVPDs decision to drop WBOC.

Does it have anything to do with retransmission consent negotiations gone bad? No. Rather, it is a geographical matter.

For those in the Maryland cities of Grasonville, Kent Island, Chestertown, Centreville, Queenstown, Rock Hall, Church Hill, St. Michaels and Chesapeake City, CBS News & Stations’ WJZ-13 in Baltimore is the “in-market” CBS affiliate. As such, WBOC was technically the secondary affiliate for CBS.

In a cost-cutting move, Breezeline dropped WBOC from the lineup in those locales.

Draper began talking to Breezeline, it says, noting, “We have made every effort to continue providing our news and local programming to Breezeline viewers.”

But, it reiterated, it is Breezeline calling the shots, and that the MVPD “has chosen to not move forward with WBOC.”

It continued, “Contrary to statements circulated by Breezeline, this decision is not ours.”

What recourse does Draper have? It is encouraging WBOC viewers to contact Breezeline to petition for the station’s return to the local lineups in the Eastern Shore cities that get WJZ-13 as the default CBS station.


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