Continental Leads “DIAZI” Project and Turns Production Plants into Digital Factories


Babenhausen, Germany, November 6, 2023. Continental is digitalizing the entire production process for automotive components. To this end, the technology company has formed a partner consortium with a total of eight renowned IT and process optimization companies, universities and specialist start-ups. Continental’s User Experience business area is responsible for project management. The three-year project is called “Digitalization of the Industrialization Process in the Automotive and Supplier Industries” (or DIAZI) and is funded by the German Federal Ministry for Economic Affairs and Climate Action.

The aim of the DIAZI project is to transfer production plants into the digital world. In the future, new production lines will be planned, simulated and operated digitally, increasing the efficiency, flexibility and cost-effectiveness of modern automotive plants and allowing them to keep pace with faster development cycles, complex supply chains and changing customer requirements. The results of the DIAZI project will make the industrialization of the automotive industry much more effective – and thus contribute to sustainable mobility as a whole.

“DIAZI is a major step toward the digitalization of the automotive industry,” explains Thomas Ebenhöch, head of operations for the User Experience (UX) business area in Continental Automotive. “As the lead company in the DIAZI project, Continental is driving a new approach to effective and sustainable production processes in the automotive and supplier industries. We’re already a leader in the development of digital components such as intelligent display solutions. Now, through digital simulation, artificial intelligence and data management in the cloud, we’re bringing innovations to market faster, more efficiently, more sustainably and more cost-effectively across the manufacturing industry. Early results show we’re on the right track. Our vision of the ‘digital factory’ is clearly taking shape.”


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