The Coty group continues to strengthen its portfolio of luxury brands. The company has secured a licensing agreement with Italian luxury fashion brand Marni. Under the terms of the agreement, the details of which have not been disclosed, Coty will develop, produce, and distribute a line of fragrances and beauty products under the Marni brand beyond 2040.

The first offering under this licensing agreement is expected to launch in 2026. Acording to Coty, it will focus on translating Marni’s creative and fashion-forward identity into the realm of beauty.

“Marni is highly recognized in the fashion industry, with particular brand strength in Asia, and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life,” said Sue Nabi, Coty’s CEO.

Through the agreement with Marni, Coty strengthens its partnership with OTB Group, following the recent renewal of their license agreement with Jil Sander.

Founded in 1994, Marni is renowned for its subversive and colourful collections challenging the traditional codes of fashion and the seriousness of dressing up. The brand celebrates individuality through its distinctive approach to materials and colours.