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Easton-based Crayola LLC, in association with Max-Matching Entertainments Co. Ltd., announced that Beijing will welcome the Crayola Experience family entertainment venue as part of a new international IP FEC (family entertainment center) complex, Top Park, set for operation in 2026.

This is the creativity brand’s first deal for an international Crayola Experience location.

Serving as destinations for interactive creative play for more than 25 years, Crayola Experience helps kids and adults alike explore art and technology, express their creativity, and experience color in a new way, a release said.

The new 40,000-square-foot Crayola Experience will provide diverse family-centered experiences including creativity-forward interactive activities with Crayola core products, animation theaters, color labs and customized products, empowering children to draw their own colorful world with Crayola.

Alongside Crayola, the international IP FEC complex, located north of Universal Beijing Resort within the Beijing Municipal Administrative Center, will include five major IP-themed FECs, a themed hotel, a commercial street and a business center. The new 40,000-square-foot Crayola Experience will provide diverse family-centered experiences including creativity-forward interactive activities with Crayola core products, animation theaters, color labs, and customized products.

“We are thrilled to bring Crayola Experience and new colorful adventures to Beijing and the global community as part of this exciting international IP complex designed with families in mind,” said Warren Schorr, Crayola senior vice president business development, Global Licensing & Experiences. “On behalf of Crayola, we are profoundly grateful to Max-Matching Entertainments, and the local city officials for embracing our mission to connect generations, cultures and families through unique color and creativity activations.”

A subsidiary of Hallmark Cards Inc., Crayola also operates five Crayola Experience locations in the U.S., in Pennsylvania, Florida, Minnesota, Texas and Arizona.

Paula Wolf is a freelance writer