Else Nutrition, a company best known for its plant-based infant nutrition products, has entered the adult food market with the launch of new ready-to-drink nutritional shakes.
Claimed to be the first whole-food and plant-powered complete nutrition drink for adults, the products are made with ingredients such as almond butter, sunflower protein flour, and buckwheat flour. Each serving provides 280 calories, 14 grams of high-quality plant protein, and 26 essential vitamins and minerals tailored to meet adults’ health needs. Additionally, the drinks are Clean Label Project Certified and reportedly contain 50% less sugar than leading competitors.
With the new shakes, Else Nutrition is working to meet the growing demand for sustainable, plant-based, and dairy-free products. The drinks are designed to provide an easy-to-digest alternative to traditional dairy-based nutritional supplements.
Whole-food-based nutrition for all ages
The launch follows the considerable success of Else’s infant nutrition products; in 2023, the company announced it would triple its production capacity, opening a second facility in the US and beginning commercial production operations in Europe.
Later that year, Else Nutrition expanded its range of cereals for babies and toddlers to thousands of CVS pharmacies, while its shakes for toddlers and kids arrived at hundreds of Loblaws stores. The company also announced a multi-phase collaboration with French multinational food processing company Danone SA.
“We are proud to introduce a convenient, clean, and delicious option for adults looking to meet their daily nutritional needs,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition. “This launch is a natural progression of our mission to deliver whole-food-based nutrition for all ages. Our adult shakes aren’t just better for you and easier to digest — they’re better for the planet.”
In Canada, the vanilla flavor shakes can be purchased from Amazon and selected retailers, with additional flavors set to be added in the future. They are available in packs of six or 24 8 fl. oz. (236 mL) tetra packs. The drinks will launch in the US in Q2 2025.