At this time of year, one of two things happens. You either embrace latte makeup, or you make like the fashion pack and start mood boarding your SS25 beauty looks.
It you’re of the latter persuasion, then you’ll be spoilt for choice – as New York, London, Paris and Milan are serving up the hottest trends for the season ahead, from fresh updates on classic hair and makeup codes to the type of unadulterated, jaw-dropping theatre that only the catwalk can muster.
Whether you sit on the super-wearable (look no further than Sandy Liang’s bubblegum pink lip or 3.1 Phillip Lim’s lilac under eyes) or the edgy end of the beauty spectrum, there’s something to satisfy everyone.
Ahead, the best SS25 beauty looks to start leaning into now…
’90s greige
Our love affair with the ‘90s shows no signs of slowing down. But next season we’ll be stepping away from the usual culprits – brick-brown lipstick and matte skin – to embrace what will, no doubt, be a divisive makeup trend: ‘greige’.
Not for the faint-hearted, this a more graphic, edgy way to do nude – using cool-toned hues with a grey undertone. An ashy lip was the talking point at Kim Shui, while lids were painted greige at Palomo Spain and at Area, where lead makeup artist Yadim Carranza paired smokey eyes with chestnut lips for an alluring punk moment.
You can always rely on Dame Pat McGrath to create her own unique trend within a trend. At Alaïa’s first NYFW show, she debuted concealer as eyeshadow, leaning into putty and clay hues. Borrowing from the colour-blocking technique, she painted the models’ eyes with her Skin Fetish: Sublime Perfection Concealer in shades lighter or darker than their skin tone.