Celebrate pride all June long and show your allyship this year with charitable picks and limited-edition collections from brands including Guess Watches, KimChi Chic Beauty, Pura Vida Bracelets, and Tonymoly. Each collection honors the LGBTQIA+ community in their fight for equality, advocacy, and empowerment. Here’s some of the initiatives they’re supporting.

Guess Watches has launched its 2025 Worn With Pride capsule collection, honoring the LGBTQ+ community through vibrant design and continued support of The Trevor Project. Guess Watches has partnered The Trevor Project since 2021 and will contribute $25,000 to the organization in 2025. The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Purchases from the Worn With Pride collection will not affect the donation total.

For every style sold in the Pride Collection, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. Pura Vida has donated $149,447 to date to The Trevor Project.

Celebrate Pride with our limited edition launches and help us support a great cause! A portion of all proceeds from our limited edition Pride Collection will be donated to It Gets Better, a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.

KimChi Chic Beauty is a proud supporter of the Trevor Project & is committed to donating 2% of the purchase of any product on our website to The Trevor Project.

– JC