Reebok recently announced in a press release an official partnership with college basketball champion and fashion superstar, Angel Reese, its first signing under the direction of Reebok’s newly-appointed President of Basketball, Shaquille O’Neal. The newest addition to an expanding athlete roster driving the brand’s re-emergence and expansion in basketball, Reese will be positioned at the forefront of Reebok lifestyle, fashion and performance product stories beginning Fall 2023.
A product of Randallstown, Maryland, Angel Reese has established herself as one of the most prolific college hoopers of all time. Known for her charismatic, unapologetic personality paired with unmatched tenacity and explosiveness on the court, Reese had a standout year during the 2022-2023 season, leading her team to its first-ever women’s basketball national championship, while earning Most Outstanding Player honors. Off the court, Reese has grown into a fashion sensation with nods from top fashion outlets, while showcasing her own personal style on and off the court and across social media (@angelreese10) .
“I am honored to be working closely with one of my longtime mentors, Shaq along with a brand that I have admired since I was just a little kid,” said Angel Reese in the same release. “It means the world to me that they trust in me to extend their legacy to a new generation. Together, I think we have a great opportunity to do things differently, to inspire people to explore and express themselves unapologetically, and to show them how to look and feel good while doing it.”
Building off its long-term strategy to reclaim the brand’s rightful position as a dominant player in sport and sports culture, Reebok recently announced the appointment of Shaquille O’Neal, longtime brand partner and legendary hall of famer, as President of its newly created Reebok Basketball division. The division’s first pickup and Reebok’s first major NIL (Name Image Likeness) signing, Angel Reese joins the brand’s star roster of athletes alongside American Football standout, Justin Fields and legacy partners including Allen Iverson.
– JC