Besides finding relevant creators to partner with, you should let them lead your campaign in their authentic voices. It will help you build trust and connect meaningfully with their audiences.
One way to do that is to have your ads blend into creators’ Shorts feeds, since viewers in India say that YouTube Shorts is the No. 1 short-form video platform for beauty content, compared to other short-form video platforms.2
Another way you can let creators feature your products in their content authentically is to participate in the YouTube Shopping affiliate programme, which recently launched in India. Once you upload your products to the Google Merchant Center, eligible YouTube creators can easily feature and tag your items in the videos, Shorts, and live streams they create. And viewers can shop your products while they watch, by making purchases directly on Flipkart and Myntra.
Beauty and fashion in India is becoming ever more relatable to audiences, thanks to creator content. So to market your fashion and beauty products in this new reality, partner with creators on YouTube — the platform that influences audiences.