Spanish fashion house Balenciaga is creating its own in-house potato chip bag that is designed to look like any other snack bag in any grocery store. This is not the first time that the brand has created a bag resembling chip snacks — back in 2022, Balenciaga released bags inspired by Lay’s.

This time around, the Chip Bags are done in the house’s own branding design with three tonal options. It comprised of red, blue, and yellow — each one corresponding to its own flavor. The red chip bag is spicy chili, the yellow is cheese and onion, and the blue is salt and vinegar flavor. It is made using glossy calfskin leather materials so that it crinkles in a similar way that a real chip bag would.

Image Credit: Balenciaga