Abby Ikomi, founder of the upscale fashion brand House of Irawo, recently shared insights into her personal life, beauty secrets, and the journey of her fashion business. At 55, Ikomi credits her youthful appearance to a rigorous beauty routine, healthy living, and a peaceful mindset. She reflects on her life with gratitude and reveals a deeper desire to connect with her spirituality and to elevate her fashion brand to new heights.
Transition from Interior Design to Fashion
Ikomi discusses her pivot from being a sought-after interior decorator to launching her own fashion brand at the age of 46, driven by a desire to fulfill her creative potential. The switch was motivated by her children’s need for African-inspired attire, which led her to explore fashion designing. Ikomi emphasizes her commitment to creativity and uniqueness, stating that her brand, Irawo Studio, does not follow trends but sets them, incorporating African styles into modern fashion.
Overcoming Challenges and Setting New Goals
Despite facing challenges such as funding, staffing, and operational hurdles, Ikomi remains passionate about her business. She highlights the importance of perseverance and passion in overcoming obstacles. Looking forward, Ikomi aims to make Irawo a global brand, accessible and fashionable for all. She aspires to expand her brand’s reach through exports, shows, and exhibitions, while continuing to innovate in fabric design and fashion styles.
Inspiration and Future Aspirations
Inspired by her vision of how the average woman should look, Ikomi designs with the idea of versatility in mind, creating pieces that can transition from casual daytime wear to chic evening outfits. She emphasizes the unique selling points of her brand as creativity, attention to detail, and a strong focus on quality. Ikomi’s story of transformation and ambition serves as an inspiration for aspiring entrepreneurs, especially in the creative industry.
As Abby Ikomi looks to the future, she focuses on deepening her spiritual connection and achieving her vision for the Irawo brand. Her journey underscores the power of passion, vision, and resilience in the face of challenges, setting a benchmark for success in the fashion industry.