These new Optimum Nutrition products are being added to the Glanbia Performance Nutrition-owned brand’s lineup of solutions for athletes that put premium taste experiences in the spotlight. The new products include the Gold Standard 100% Whey Protein Powder in Girl Scout Thin Mints and Caramel Macchiato flavors, which are each perfect for dessert fans alike. The brand is also introducing its Gold Standard Protein Shake in Strawberry, the Amin.O. Energy in Rainbow Sherbet and Peach Mango Tango and its Micronized Creatine Powder in Blueberry Lemonade.

Brand Director Jen Werle spoke on the new Optimum Nutrition products saying, “As the world’s most trusted sports nutrition brand, we continue to innovate our portfolio with trend-forward flavor offerings to further excite the category, elevate industry standards, and appeal to consumers’ taste preferences. Whether consumers seek pre- or post-workout support to muscle recovery, an easy way to hit their daily protein goals, or simply need a boost of energy, Optimum Nutrition has a solution.”