FuboTV, the sports-first live TV streaming platform, has announced the launch of Hallmark+ as a standalone premium subscription service or add-on for Fubo customers. The launch expands the companies’ existing long-standing distribution agreement for Hallmark’s linear channels on Fubo.

Fubo customers can now subscribe to Hallmark+ as a standalone service – without a base Fubo channel plan – or as an add-on to an existing subscription.

Hallmark+ is home to a catalogue of original Hallmark Christmas movies with 600+ hours of holiday content. On December 20th, all 2024 Countdown to Christmas and Miracles of Christmas movies on Hallmark Channel will be available to stream on Hallmark+ just in time for the holidays.

“Hallmark is a beloved brand with feel-good content that offers something for everyone,” said Todd Mathers, senior vice president, content strategy and acquisition, Fubo. “This is the perfect time of year to launch Hallmark+ for Fubo customers, and they can choose the optimal way to subscribe for them: as part of our subscription plans alongside Hallmark’s linear content or as a standalone package.”