Cat parents are paying closer attention to what goes into their pets’ bowls, and they’re looking for options that match the quality and care they expect for themselves. That’s where Smalls comes in.

Founded in 2017, Smalls is the leader in gently cooked, fresh nutrition for cats. Our mission is simple: to improve the lives of cats and the people who love them. Our fresh recipes are made with 100 percent human-grade protein, formulated by vets, and have undergone over 90 palatability studies.

The result? Meals that not only make nine lives feel like 10, but also satisfy even the pickiest of litter.

Our fresh food lineup includes:

• Bird (chicken)
• Other Bird (turkey)
• Fish (salmon and cod)
• Pig (pork)
• Bird & Fish Dish (a blend of chicken and salmon)

Each recipe is available in three textures to suit every feline palate:

• Smooth – a classic pâté
• Ground – a minced texture
• Pulled – a shredded option

Gently cooked and flash-frozen for peak freshness, our recipes are packed with over 80 percent animal protein and support digestion, hydration, and overall wellness. It’s no surprise that 88 percent of Smalls customers report health improvements after switching to our fresh food.

Beyond fresh, we also offer freeze-dried products made with 95 percent meat and organs — ideal as a meal, topper, or treat. Our broth products add a splash of hydration and flavor while being a rich source of collagen.

Smalls is now available in more than 280 retail stores nationwide. As more cat parents seek high-quality, cat-first options, we’re proud to bring innovative new products to the freezer aisle.