The potential of India’s furniture market has drawn several leading international players to the country
New Delhi: The size of the Indian furniture market is about $17.56 billion in 2024. It is expected to reach $29.86 billion by 2029, growing at a CAGR of 11.20% during the forecast period (2024- 2029) as per Mordor Intelligence. India’s expanding middle class and increasing disposable income present a lucrative market for premium and designer furniture. The growing aspirations are drawing several international brands to the market.
Some popular international brands have a significant presence in the Indian market.
Ikea
Ikea is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Founded in 1943 by Ingvar Kamprad, IKEA has since become one of the world’s largest retailers of furniture and home products. The name IKEA is an acronym that stands for Ingvar Kamprad (the founder’s name), Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Smaland, Sweden).
Ikea is known for its modern and functional designs, affordable prices, and the concept of ȷ at-pack furniture. The company’s stores are designed with a speciȱ c layout, guiding customers through a showroom and then to a self-service warehouse where they can collect the products they want.
In addition to furniture, Ikea offers a wide range of products, including kitchen appliances, textiles, lighting, home decor, and more. As of 21 December, the company had 470 stores in 63 markets. Ikea entered the Indian market in August 2018 with its first store in Hyderabad. The opening of the Hyderabad store marked a significant milestone for
Ikea as it ventured into the South Asian market. The company’s entry into India was met with anticipation, given India’s large and growing consumer market.
Ikea today has ȱ ve stores in India. Apart from the inaugural store in Hyderabad, it has three stores in Mumbai—Navi Mumbai, Worli City, and R City Mall—and one store in Bengaluru. In July 2023, Ingka Group, the parent company of Ikea, announced that it will also be launching a shopping centres in the country, named Lykli. The malls would be
launched through Ikea’s sister concern, Ingka Centres. The ȱ first Lykli Mall is scheduled to open in the New Delhi suburbs of Gurugram in 2025.
Products & Services
- Home Decor
- Home furnishing
- Kitchen Appliances
Herman Miller
Herman Miller is an American company that is widely recognised for its innovative furniture designs and contributions to the modern oȲ ce furniture industry. Herman Miller has established showrooms and dealerships in major cities across India, providing a platform for customers to explore and purchase their iconic furniture pieces.
These showrooms often showcase a range of products, including oȲ ce chairs, desks, workstations, and other ergonomic furniture. The brand has collaborated with various local partners and distributors to make its products more accessible to Indian customers. Through these partnerships, the company aims to provide a seamless experience for clients seeking Herman Miller’s design-focused and ergonomically designed furniture.
The brand is also known for its emphasis on workplace ergonomics, functionality, and aesthetic appeal. The Aeron Chair, one of Herman Miller’s iconic products, is popular globally and is also available in India. In addition to the Aeron Chair, the company’s other designs, such as the Eames Lounge Chair and the Sayl Chair, have gained recognition in the Indian market.
Pottery Barn
Pottery Barn is an American upscale home furnishing store chain, known for its stylish and high-quality furniture, decor, and accessories. The brand is part of the Williams-Sonoma, Inc. portfolio, which also includes other home goods brands such as West Elm and Williams Sonoma.
Pottery Barn offers a wide range of furniture for various rooms in the home, including living rooms, bedrooms, dining rooms, home offices, and outdoor spaces. In addition to furniture, Pottery Barn provides a variety of home decor items such as lighting, rugs, curtains, wall art, and decorative accessories.
The furniture retailer has a separate format for children’s furniture called Pottery Barn Kids. It sells cribs, beds, dressers, bedding, decor, and accessories(toys). The brand is known for its high-quality and stylish products designed for nurseries, kids’ rooms, and play spaces. Pottery Barn Kids has stores at Ambience Mall, Delhi and Jio World Plaza, Mumbai.
Crate & Barrel
Crate & Barrel is an American retail company specializing in contemporary furniture, housewares, and home accessories. It is part of the Otto Group and is known for its modern and stylish designs. It has over 100 stores and franchise partners in nine countries.
In addition to furniture for different rooms, it also provides a variety of housewares and kitchenware, including cookware, dinnerware, glassware, and kitchen gadgets. The brand also offers a diverse selection of home decor items such as rugs, lighting, wall art, and
decorative accessories to enhance the overall look of living spaces.
Crate & Barrel products, particularly furniture and home decor items, are available through certain international retailers, online marketplaces, or home decor stores that import and sell global brands in India. The brand operates both physical stores and an online platform, allowing customers to shop conveniently from anywhere. The online store features the full range of products available at its physical stores.