Google Registry has added domains ending in “.ing” — “a situation seem/ing ripe for exceed.ing amounts of wordplay,” reports 9to5Google. From the report:

Google Registry — which is different from Google Domains, the service Google is sell.ing off to SquareSpace — tries to push the boundaries of domain names by launch.ing options like “.dev,” “.app,” and “.meme” (soon). After first be.ing announced in August, Google Registry is officially open.ing registration of .ing domains through partner companies like GoDaddy and 101Domain. As you might expect, the new domain end.ing is meant to inspire a sense of action, as exemplified by the first wave of companies debut.ing new domain names:

If you want a .ing domain of your own, you can do so from the official “.ing” site, but you’ll be pay.ing an extra one-time fee dur.ing the Early Access Period, which runs until December 5, 2023, with fees decreas.ing on a “daily schedule.” Register.ing during “Phase 1” will set you back over $1 million — quite a lot of cha-ch.ing — while “Phase 9” drops down as low as $144.99.