Luxury spirits brand Grand Marnier, renowned for its unique mix of cognac and orange liqueur, hosted an immersive experience for New York Fashion Week attendees. This one night only event dubbed, The Rouge Showroom, highlighted the brand’s dedication to creating unexpected, grand experiences that merged the worlds of fashion and music.

In collaboration with designer Brandon Blackwood, The Rouge Showroom attracted over 1,000 hip-hop fans and fashion lovers to LaVan Midtown for an unforgettable night. Guests mingled under vibrant red lights, sipping on signature Grand Marnier cocktails like the Grand Margarita. DJ Been Slacking kicked things off with an energetic set that kept everyone dancing.

The night’s highlight came from Billboard-charting rapper 2 Chainz, who thrilled fans with a performance of his biggest hits. He elevated the party atmosphere with classics such as “Birthday Song” and “It’s a Vibe,” creating an electric energy that resonated with fashion insiders and trendsetters.

Brandon Blackwood’s curated collection was displayed in a jukebox-inspired setup, alongside Grand Marnier bottles. Before 2 Chainz took the stage, Blackwood shared insights about the collection with the audience. Attendees also had the chance to capture memories at co-branded photo spots and even order custom Brandon Blackwood bags with personalized engravings to remember the night.

For Blackwood, this collaboration was about more than fashion; it celebrated individuality, creativity, and breaking boundaries. His designs, much like Grand Marnier’s signature flavors, artfully blend bold elements in a seamless and sophisticated way.

If you weren’t able to join us in New York, check out Billboard’s recap of the evening HERE and stay tuned for more from Billboard and Grand Marnier. 

Whether enjoying Grand Marnier at home listening to your favorite artist or out at their show, please do so responsibly.