Nutritional intake planning tool, Gretel Planner, is billed as the only technology for preparing nutrition strategies for trail running, road running, cycling, OCR or triathlon races. With more than 10,000 users, and working with races around the world, it has built a following among athletes and event organisers.
Gretel Planner notes that… ‘Achieving a better bond with athletes through a better event or challenge experience, with support on race strategy, training and the day of competition is key.
‘With a new update, it is now possible to connect with participants in sponsored races in a totally different and valuable way.
‘With promotional spaces within the Gretel Planner platform, we provide information and advice for the creation of race strategies in accordance with the characteristics of a given nutrition brand’s product offerings.’
Gretel Planner adds that, for nutrition brands in particular… ‘It is increasingly difficult to differentiate yourself in a market where the number of brands is constantly growing. Offering added value becomes the perfect way to stand out and strengthen the relationship with athletes.’
According to Jorge Vilanova, CEO of Gretel Planner, “Our technology adapts to each race and each participant, and is now a perfect communication channel between the nutrition brand that sponsors the race and the participants.
“We are achieving a special bond on the race experience from preparation to achieving sporting success. Brands have an opportunity to connect in a totally different way with athletes and provide much more than their products.”
Vilanova noted that this might include nutritional advice, warnings, strategies or information on packs or promotions for a race. The space within Gretel Planner can be adapted to various marketing concepts and product usage instructions.
www.gretelplanner.com