CLARKSVILLE, TN – Hell’s Kitchen Season 21 Winner Alex Belew recently worked with Visit Clarksville to help promote the city’s “surprising” culinary scene.
Featured in a series of videos for Visit Clarksville’s YouTube and Instagram channels, Belew is a Murfreesboro resident whose wife attended Austin Peay State University. His long history with food evolved into teaching, opening a restaurant, and winning numerous competitions, including Season 21 of Hell’s Kitchen which began airing in September 2022.
“Clarksville may not be known as a place for foodies, but I’m here to prove that wrong,” Belew says in an opening video.
The promotional campaign includes a food itinerary, showcasing specific menu items for breakfast, lunch and dinner at three Clarksville restaurants: Wild Flour Bake Shop, Legends Smokehouse Grill and Dock 17.
The campaign will launch in October and reach target prospective travelers and foodies in a 250-mile radius.
“Our food campaigns have always performed exceptionally well, but we’ve always focused on an overall food scene experience and not specific restaurants, chefs or food,” said Visit Clarksville Executive Director Theresa Harrington. “We decided to leverage ARPA grant funds for a different type of campaign. Our video production partner, New South Creative, had a relationship with Alex, and he was close by, so it was a great fit.”
“Food can be a major deciding factor when selecting a travel destination,” said Visit Clarksville Chairman Jerry Allbert. “Most people want to experience local or off-the-beaten-path places that are unique to where they’re visiting. We are fortunate to have such a good variety of locally owned, high-quality, and affordable restaurants that help create a fantastic experience for our visitors. Like Alex, visitors are often surprised by the diversity of food offerings in a city our size.”