Helpful tech will migrate from the car world into the two-wheeler world

The SDV (Software Defined Vehicle), and ADAS (Advanced Driver Assistance System) trends are key technology roadmap drivers in the passenger vehicle industry. And, they are gradually becoming so in the two-wheeler space too.

In this exclusive interview, TVS Motor’s CTO Bernhard Heiming, who’s also had stints at global passenger vehicle OEMs, talks about the progression of the SDV, and ADAS (as ARAS in two-wheelers) trends in the two-wheeler industry. He also talks about TVS Motor’s new initiatives to leverage software tech for enhancing customer experience, and product appeal.