Four in five adults who are trying to lose weight are eager to reach their goal as soon as possible (81%), according to new research.

A survey of 2,000 U.S. adults who are trying to lose weight found that even with this desire to reach their weight loss goals, 79% understand that it’s an ongoing process that requires consistent attention and effort.

Currently, the average respondent is trying to lose 29 pounds.

Conducted by Talker Research for Medifast, the survey found that the average respondent has tried to lose weight three separate times in the past five years, with one in five (21%) saying they have tried at least five different times.     

In their excitement to get there, respondents also shared some of the bad habits they’ve found themselves following, like turning to a “quick fad” for weight loss (44%), with more than half even admitting they would prioritize losing weight by any means (51%).

Reaching their goal is important for respondents, as many describe it as an emotional journey — for some, more so than a breakup (24%), moving (19%), or managing their finances (19%).

These feelings have left most feeling frustrated at a lack of progress or results (74%).

The hurdles of their journey have left more than a third unsure or feeling dejected about whether or not they have the tools they need to see results (37%).

“While weight loss medications can be a useful tool in achieving one’s weight loss goals, it’s crucial to remember that they are just one piece of the puzzle and a balanced approach should always be the priority,” said Dan Chard, chairman and chief executive officer of Medifast. “With the rising interest in GLP-1s, there’s an increasing need for support beyond medications, particularly in nutrition and lifestyle, which are areas we’ve been championing for more than 40 years.

“We emphasize the importance of a holistic and well-rounded approach, integrating community and coach support to help individuals achieve and maintain their weight loss goals. By incorporating healthy habits that encompass nutrition, mindset, and behavior change, and by providing a supporting community to help keep individuals motivated and accountable, we help people make the necessary lifestyle changes to ensure they feel empowered to live their fullest, healthiest lives.”

When asked about weight loss medication, a little over half of U.S. adults trying to lose weight said they’re familiar with these options (55%) and 38% of those respondents have used them.

Weight loss medications have been successful on a third of respondents’ weight loss journeys (31%).

Even more, adults trying to lose weight said they would consider using these medications if they were easily accessible (57%) and noted barriers that stand in their way like cost (56%) and availability (34%).

Still, a majority of respondents realize that weight loss medications are more effective when used alongside lifestyle changes (65%).

Thinking about their own long-term goals, 45% agree that weight loss medication on its own won’t allow them to get there.

Even with the extra help from weight loss medications, respondents would commit to lifestyle changes like healthy eating (73%), regular exercise (72%), and quality sleep (55%) to achieve their goals.

The survey also found that three-quarters of respondents agree that consistently working towards your health has more lasting results than using time-saving opportunities (73%).

“Maintaining weight loss is about developing and sustaining healthy habits,” said Satya Jonnalagadda, PhD, MBA, RDN, and vice president of scientific and clinical affairs at Medifast. “Research shows that consistent effort and a focus on lifestyle behavioral changes contribute to more positive outcomes than short-term solutions. It’s about making small, manageable changes that you can stick with over time.

“By fostering a supportive community and offering guidance on nutrition, physical activity and behavioral changes, we empower individuals to take control and navigate their health journey, making healthy living an intuitive part of their lifestyle rather than a burdensome task. This, in our experience, is the key to success in weight management.”

Survey methodology:

Talker Research surveyed 2,000 Americans who are trying to lose weight; the survey was commissioned by Medifast and administered and conducted online by Talker Research between May 2 and May 8, 2024.