In recent years, interest in homesteading has been steadily rising, but nowhere is this trend more evident than on TikTok. Homesteading – a lifestyle centered on self-sufficiency and often involving gardening, raising animals and making homemade goods – has evolved from a niche interest into a social media phenomenon, thanks in part to TikTok.

Through the platform’s bite-size videos, creators have made homesteading accessible and appealing to audiences, particularly younger generations. TikTok’s influence has helped propel homesteading’s popularity to new heights, with a renewed interest in sustainable living in response to rising prices and concerns over food quality and nutritional value.