SAN FRANCISCO–(BUSINESS WIRE)–May 21, 2024–

Hotwire, the global communications and marketing consultancy, today launched its global AI Innovation team and first proprietary AI tool, GAIO.tech, that delivers unique insight into brand reputation, influence and recommendations by AI chatbots like ChatGPT, Claude, Gemini and Perplexity. GAIO.tech is the first in a series of AI technology and consulting solutions Hotwire will launch in the coming months to help global brands use AI as part of their marketing and communications strategies to better meet business goals. Hotwire has appointed Sven Winnefeld as Vice President, AI Innovation to lead the AI team across Hotwire’s global organization. This team will consult clients on their AI strategies and communications programs in addition to developing the suite of proprietary AI powered solutions.