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How Artificial Intelligence is Shaping the Future of Programmatic, Thanks to Very Human Intelligence

Artificial intelligence (AI) is the hot new topic on everyone’s lips, but when it comes to the programmatic industry, AI is nothing new. Data scientists, tech teams and traders have been harnessing the power of AI for years, using it to shape the future of programmatic.

In this ATS Singapore keynote, James Parker and Ruth Jessie of MiQ delve into why AI is so much more than a buzzword, and how it can lead to better outcomes and bigger innovations. From making campaign setup and optimisation faster, easier and more effective, to producing sustainable campaigns that don’t compromise on performance, AI can be hugely impactful when it’s paired with human expertise.

    Speakers

•      James Parker, Head of Revenue and Growth SEA, MiQ
•      Ruth Jessie, Head of Sales, MiQ