By Catherine Gonzalez Pack
Special to RBR+TVBR

Media companies are under increased pressure to do more with less as they navigate rising
costs, shifting consumer behaviors, and increased platform fragmentation. This is only half
the battle. As media leaders in the space look to identify ways to reach and retain audiences and secure long-term business success, broadcast media services partnerships have become key for getting access to the innovation that they need to tap into new audiences and increase visibility in a competitive market while optimizing ROI.