600 Million Blogs.

As of 2023 there are approximately 600 million blogs in the world from a total of 1.9 billion total websites. Only 14% of bloggers write blog content that’s 2,000+ words in length and 44% of bloggers publish new content between three to six times monthly with an average blog article length of 1,416 words.

Explore compelling blogging statistics for 2023 to gain valuable insights into the key factors for achieving success. Whether you’re contemplating starting your own blog or already managing one, share in the comments which statistics resonate with you the most or prove to be particularly valuable!

Surprisingly, the blogosphere witnesses millions of fresh posts daily, accumulating to a staggering 70 million annually on WordPress alone.

Presented here are key industry statistics, highlighting successful blogs, profitable niches, and the pivotal role of blogs for businesses.

Can you believe the absolute chaos that is the blogosphere? I mean, brace yourselves, folks! Every single day, we’re bombarded with a mind-boggling number of new blog posts.

I’m talking millions, people! And if that doesn’t blow your mind, hold onto your hats because on WordPress alone, we’re looking at a whopping 70 million blog posts per year. Yes, you heard me right – 70 million! Can we just take a moment to let that sink in?

But wait, there’s more! I’ve got the juiciest stats about this wild industry. We’re talking about the successful blogs, the fat stacks of cash some bloggers are raking in, and why the heck these blogs are supposedly crucial for businesses.

Buckle up, my friends, because this is the definitive list of blogging statistics for the absolutely bonkers year that is 2023.

First off, let’s talk numbers – blogging has seen a 12% growth spurt since 2015. Who knew blogging could grow up so fast? And get this, the number of bloggers is set to explode by a mind-bending 40% by 2028. Can you picture the blogging apocalypse? It’s coming, and it’s coming fast!

Now, hold on to your internet connection because we’ve got over 600 million blogs out there, folks. That’s more than the number of excuses I’ve made for not going to the gym. And as if that’s not enough, we’re churning out over 6 million fresh blog posts every single day. Somebody, please make it stop!

WordPress, the godfather of blogging platforms, is home to around 60 million blogs. That’s like a blogging city within the internet city. And get this, 43% of all websites on the internet bow down to the mighty WordPress. Is it just me, or is WordPress basically ruling the internet?

But hey, consumers have spoken – 70% of them would rather read a blog post than be bombarded by annoying ads. I mean, who can blame them? Ads are so last century. And, oh, if your content sucks, over 23% of readers say it can ruin your blog’s street cred. Ouch! Talk about harsh critics in the blogosphere.

Now, let’s dive into the madness of numbers – over 600 million blogs are chilling on the internet. That’s like trying to find a needle in a haystack, but the haystack is on the internet, and the needle is your blog. Good luck with that!

And just in case you thought the internet had a chill day, think again. Over 2 billion blog posts are unleashed on the world every year. That’s more than the number of times I’ve Googled “how to adult.” Spoiler alert: I still haven’t figured it out.

In America alone, we’ve got nearly 32 million bloggers. It’s like everyone is a blogger these days. Your grandma probably has a secret blog about her cat’s adventures. And guess what? The first-ever blog post was dropped almost 30 years ago. That’s like dinosaur ages in internet years!

Now, let’s talk big bucks – the content marketing industry is expected to grow by a jaw-dropping $600 billion in the next four years. Are we printing money through our keyboards now? Someone, please hand me a blog and a laptop!

Tumblr, the rebel of the blogging platforms, is home to over 518 million blogs. Move over, WordPress, there’s a new kid on the block! And don’t even get me started on the chaos – 70 million blog posts are unleashed on WordPress every month. It’s like a monthly blog apocalypse.

More than 400 million people are glued to WordPress pages every month. That’s like the entire population of some countries checking out blogs. Hey, world leaders, maybe you should start a blog or two!

And speaking of growth, the number of U.S.-based bloggers skyrocketed by 10 million between 2014 and 2020. It’s like a blogging gold rush, but instead of gold, we’re mining words and hashtags.

Now, let’s crash the business party – over half of Fortune 500 companies are throwing down in the blogging arena. It’s like corporate gladiators battling it out in the content coliseum. And guess what? Blogs are earning small businesses over 100% more lead growth. Move over, marketing gurus, blogs are the real MVPs.

But hold your horses, because 70% of consumers are waving the blog flag over ads. I mean, who wants to watch a boring ad when you can read a thrilling blog post? It’s a no-brainer! And the cherry on top – 92% of content marketers are hitching their wagons to blog posts. It’s like the wild west, but instead of horses, we’ve got keyboards.

Now, let’s get real about the impact – businesses with blogs are seeing 55% more website visitors and cashing in on 67% more leads. It’s like having a golden ticket to the content factory. And, oh, more than half of consumers swear that blog posts influence their buying journey. Move over, influencers, blogs are the real deal!

Now, let’s dive into the wild world of SEO – blogs increase the chance of ranking on Google by over 400%. It’s like a secret handshake to the internet gods. And the golden rule – the highest-ranking content averages less than 1,300 words. Forget the Great American Novel, we’re talking bite-sized brilliance.

Now, who’s reading these blogs? Brace yourself – nearly 8 in 10 internet users are on the blog-reading bandwagon. It’s like a virtual book club, but without the awkward Zoom calls. And hold on to your emails because American readers are spending three times more time reading blogs than their email. Sorry, spam folder, blogs are the real MVPs now.

Oh, but beware, my fellow bloggers, because bad content can swiftly ruin a blog’s street cred for almost one in four readers. It’s like a blog witch hunt out there. And readers are not messing around – they spend less than a minute reading a blog post. That’s like speed dating, but for words.

But how many blogs are actually making it rain? Hold on tight – one-fourth of bloggers are raking in a full-time salary. That’s right, people, you can actually make a living by typing away on your keyboard. And here’s a reality check – 33% of bloggers are just in it for the love because they ain’t making any money. Talk about a labor of love.

And don’t let the blogging dream blind you – less than 1% of bloggers are swimming in the money pool, making over $1 million a year. It’s like finding a pot of gold at the end of a very long and wordy rainbow.

But hey, let’s talk profitable niches – food blogs are like the rockstars of the blogging world, making a median monthly income of $9,169. Move over, Michelin stars, we’ve got the food blog fame. And personal finance bloggers are not far behind, making nearly $10,000 per month on average. It’s like financial advice with a side of cash.

Now, for the brave souls just starting their blogging journey – you can make up to $2,500 per month in your first year. But let’s be real, most bloggers are just

Overview of Blogging Statistics in 2023

1. Blogging has witnessed a 12% growth since 2015.
2. The number of bloggers is projected to surge by up to 40% by 2028.
3. Over 600 million blogs are currently online.
4. Each day sees the creation of over 6 million new blog posts.
5. WordPress hosts around 60 million blogs, powering 43% of internet websites.
6. 70% of consumers prefer reading a blog post over viewing an advertisement.
7. Bad content is considered detrimental by more than 23% of readers.

How Many Blogs Are There?

1. The internet houses a staggering 1.9 billion websites, including over 600 million blogs.
2. More than two billion blog posts are published annually.
3. Nearly 32 million bloggers exist in America.
4. The first blog post was penned almost 30 years ago in 1994.

Blogging Market Size

1. The content marketing industry is expected to grow by nearly $600 billion between 2023 and 2027.
2. Tumblr boasts over 518 million blogs, surpassing WordPress.
3. Approximately 70 million blog posts are published on WordPress each month.
4. Over 400 million people view WordPress pages monthly.
5. The number of US-based bloggers grew by 10 million between 2014 and 2020.

Blogging in Business Statistics

• More than half of Fortune 500 companies maintain blogs.
• Blogs contribute to over 100% lead growth for small businesses.
• 70% of consumers prefer blog posts over ads.
• 92% of content marketers integrate blog posts into their plans.
• Businesses with blogs witness 55% more website visitors and earn 67% more leads.
• Over half of consumers claim blog posts influence their buying journey.

Blogging and SEO Statistics

1. Blogs increase the chance of ranking on Google by over 400%.
2. The highest-ranking content averages less than 1,300 words.

How Many People Read Blogs?

1. Nearly 8 in 10 internet users regularly read blogs.
2. American readers spend three times as much time reading blogs than their emails.
3. Almost one in four readers believes bad content can quickly ruin a blog’s credibility.
4. Users spend less than a minute (52 seconds) reading a blog post.

What Percentage of Blogs Are Successful?

1. One-fourth of bloggers make a full-time salary, with some earning over $100,000.
2. 33% of bloggers don’t make any money from their blogs.
3. Less than 1% of bloggers make over $1 million annually.
4. Food blogs are the most profitable, with a median monthly income of $9,169.
5. Personal finance bloggers make an average of nearly $10,000 per month.
6. Lifestyle and mommy blogs generate over $5,100 per month.
7. Travel bloggers earn a median monthly income of $5,000.

How Many Blogs Fail?

1. Approximately 80% of blogs are likely to fail within 18 months.
2. Despite this, 75% of bloggers feel successful.

Blogging Length & Frequency Stats

Ever find yourself pondering the perfect length for your blog posts? Or maybe you’ve wondered about the magical publishing frequency that will have your readers doing the cha-cha with excitement? Well, buckle up, because we’ve got some intriguing insights that’ll turn your blogging game into a party!

First up, the burning question: How long should your literary masterpieces be? According to the wizards at Medium, posts with a reading time longer than seven minutes might experience a little engagement dip. So, aim for that sweet spot, and watch your readership soar!

Now, let’s talk about the art of skimming. 73% of people confess to being professional skimmers when it comes to devouring blog posts. But fear not, dear bloggers! There’s a silver lining – 27% are dedicated post-consumers who savor every word you put out. So, sprinkle some magic in those sentences, and you’ll have them hooked!

Size does matter, but not in the way you might think. A whopping 75% of the public prefers articles under 1,000 words, according to the sages at Contently. Short, sweet, and to the point – that’s the golden formula!

Ever wondered how long your fellow bloggers spend crafting their literary gems? Orbit Media reveals the secret: the average blog post takes about four hours and ten minutes to write. That’s dedication, folks! So, the next time you’re in the writing trenches, remember, you’re not alone in this time-consuming adventure.

Now, let’s talk numbers. The average blog post length stands at a majestic 1,376 words. But wait, there’s more! B2B articles, the thoroughbreds of the content world, clock in at 1,460 words, while their B2C counterparts chill at a still-impressive 1,300 words. Talk about diversity in the content kingdom!

And for the grand finale, the rhythm of publication! according to the blogging gurus at Orbit Media about 66% of bloggers hit the stage with their content on a weekly, monthly, or somewhere-in-between basis,

Marketing Statistics For Blogs

Achieving viral success for your blog is a gradual process that involves discovery, promotion, and effective marketing.

According to Statista, only 32% of bloggers consistently monitor the traffic analytics of their blogs. Notably, social media stands out as the leading platform for driving blog traffic, as highlighted by Orbit Media.

The level of promotional activity plays a significant role in bloggers’ financial success. A substantial 70% of bloggers earning over $50,000 annually actively promote their blogs, in stark contrast to the mere 14% among lower-income bloggers, as reported by GrowthBadger.

Collaboration with influencers proves to be a fruitful strategy, leading to improved outcomes for bloggers, according to Orbit Media.

Moreover, bloggers generating an income exceeding $50,000 annually prioritise building their email subscriber base. They are more than twice as likely to focus on this aspect compared to their lower-income counterparts. Notably, these successful bloggers employ 343% more email-collection methods, as revealed by GrowthBadger.

Different Types of Blogs and Their Varied Niches

Blogs, versatile platforms of expression, cater to an array of interests, audiences, and purposes. This curated list introduces the extensive spectrum of blog types, showcasing the diversity in content and focus:

1. Personal Blog: Delve into the author’s inner world as they share personal experiences, thoughts, and reflections.
2. Lifestyle Blog: Embark on a journey through the author’s lifestyle, covering topics such as fashion, travel, health, and more.
3. Travel Blog: Traverse the globe through the author’s eyes, as they document travels, providing insights, tips, and experiences from various destinations.
4. Fashion Blog: Stay on top of the latest trends, styles, and fashion-related discussions in this dynamic blog space.
5. Food Blog: Indulge your taste buds with recipes, cooking tips, restaurant reviews, and delightful food-related experiences.
6. Parenting Blog: Navigate the challenging and rewarding world of parenting through advice, tips, and heartfelt anecdotes.
7. Tech Blog: Stay tech-savvy with in-depth discussions on technology, including reviews, tutorials, and updates on gadgets and software.
8. Business Blog: Gain insights into business strategies, entrepreneurship, and industry trends shaping the corporate landscape.
9. Health and Wellness Blog: Focus on physical and mental well-being with discussions on health, fitness, and general wellness.
10. DIY/Craft Blog: Unleash your creative spirit by exploring do-it-yourself projects, crafts, and artistic endeavors.
11. Book Blog: Immerse yourself in the literary world with reviews, discussions on literary trends, and author interviews.
12. Finance Blog: Navigate the complex world of personal finance with advice, investment tips, and insights into financial management.
13. Political Blog: Engage in discussions about political issues, news, and the author’s opinions on current events.
14. Educational Blog: Expand your knowledge with educational content, tutorials, and resources on specific subjects or skills.
15. Photography Blog: Appreciate visual artistry as the author showcases photography skills and discusses techniques and equipment.
16. Fitness Blog: Embark on a journey to a healthier lifestyle with fitness routines, workout tips, and advice on healthy living.
17. Gaming Blog: Dive into the world of gaming, covering video games, board games, and the vibrant gaming culture.
18. Environmental/Sustainability Blog: Foster environmental consciousness with discussions on sustainability, eco-friendly living, and addressing environmental issues.
19. Review Blog: Make informed choices with reviews of products, services, movies, books, and more.
20. Career Development Blog: Shape your professional journey with advice on career growth, job hunting, and overall professional development.
21. Pet Blog: Embrace the world of pets with care tips, heartwarming pet stories, and reviews of pet-related products.
22. Real Estate Blog: Navigate the real estate landscape with insights into trends, tips for buyers and sellers, and property-related information.
23. Science Blog: Explore the wonders of science with discussions on topics, discoveries, and advancements across various scientific fields.
24. Wedding Blog: Plan your dream wedding with insights into wedding trends, planning tips, and personal experiences related to weddings.
25. Inspiration/Motivational Blog: Fuel your personal development journey with inspirational stories, quotes, and motivation shared in this uplifting blog space.

Statistics – Guest Blogging

The practice of guest blogging remains robust, offering an effective avenue for acquiring valuable links and reaching a broad audience.

According to Ahrefs, the average expenditure for publishing a paid guest post is $77.80. In the realm of outreach efforts, 50% of bloggers target 10 or fewer contacts each month, while a notable 7% pitch their guest post ideas to 100 or more blogs monthly, as reported by Referral Rock.

Further insights from Referral Rock indicate that 60% of bloggers engage in crafting one to five guest posts per month.

Interestingly, when it comes to ideation and execution, 87% of bloggers generate their guest post concepts. However, only 52% of them are directly involved in the writing process, highlighting a division of labor in the guest blogging workflow.

Blogging Statistics Summary

2023 is like a digital carnival for bloggers, with the blogosphere teeming with creativity and diversity. These statistics are staggering, and the sheer number of blogs out there is enough to make your head spin. It’s a cosmic ballet of words and ideas, where every blog is a rockstar and every post a hit single.

As we navigate this vast virtual landscape, it’s clear that the blogging world is alive and thriving. From quirky DIY projects to profound reflections on the meaning of cat memes, there’s a blog for everyone and everything.

We hope this comprehensive collection of blogging statistics for 2023 provides valuable insights into the dynamic and influential world of blogging.

The 600 million blogs from 1.9 billion total websites worldwide underscores the unprecedented scale of information dissemination in the online information, enabling individuals and organisations to share their perspectives, insights, and expertise on an unprecedented scale.