How the Elevator Boys went from TikTok craze to fashion cultists


How the Elevator Boys went from TikTok craze to fashion cultists

Jojo Kapol

And last night at the Fashion Awards, the quintet, who’d travelled over from Berlin, wanted to pay homage to Britain in a similar way. “We decided that for our first time at the event we’d wear full looks from a British designer”, said Schaecker, which, on this occasion, was Daniel W Fletcher. “We all like to use fashion to express ourselves as individuals,” Rott says. “But also to break boundaries. We’ve got a great platform on TikTok and Instagram and if we can use that for something, then that’s a good thing.”

Schaecker and Freitag wore pleated skirts, the latter also in a corset, a pair of leather opera gloves and a fresh bubblegum pink and star-emblazoned dyed buzzcut. Brown went for a custom matador-style tuxedo. Underneath, he also wore a lace-up corset. Rott is wearing a strappy women’s top and leather slacks from Fendi to the awards. “Daniel’s clothing is timeless and chic, but he’s all about changing up masculine norms and he doesn’t hold back,” Rott, who the band agrees is the most fashion-aware, says. “It works for us and we’re honoured to wear his stuff.”

How the Elevator Boys went from TikTok craze to fashion cultists

Jojo Kapol

And they have hopes of becoming some of the big dogs in fashion, and not just in the TikTok universe with a couple of at-home GRWM videos. They’ve attended shows for Ami, Ferragamo and Diesel, while in the past, they’ve worked with Valentino, Prada and Gucci. Following the Fashion Awards, the group have their sights set on the next roster of men’s fashion weeks, which begin mid January. And they want to get weird with their fits. There are no limits. “We’re going to continue to break boundaries, there’s nothing we won’t try,” Freitag says.

Elevator Boys: TikTok phenomenon, burgeoning pop superstars, and fashion’s new guys.


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