As one of the most popular hues around the world, blue is generally known to embody the aura of radiance, peace, and poise. Take into consideration the wedding adage that is “something old, something new, something borrowed, something blue”—with blue symbolizing purity and fidelity—it’s no wonder why this multifaceted shade is so famous, as it has the ability to bear many different meanings. That’s why we’re excited to present Marseille Bleu, our Minted + Brides Wedding Color of the Year for 2024, for all couples to consider for their upcoming nuptials. Whether you’re hosting a winter bash in the Catskill Mountains or a summer soirée near the sandy shores of Maine, Marseille Bleu is the hue to know, especially when it comes to infusing your wedding day fashions with a splash of personality.

“Injecting shades of blue into your wedding is like a beautifully spun web of cotton candy fun. It’s a little fantasy and a whole lot of excitement and romanticism,” shares fashion expert and celebrity stylist Cindy Conroy. “It’s the power of blue. It’s soft, yet moody, and full of personality.”

With all this in mind, there are some style tips to follow when it comes to incorporating this rich hue into your day-of look. For starters, when it comes to attire and accessories, we think Marseille Bleu is best used as an accent shade rather than a primary hue—steering clear of head-to-toe blue is highly recommended if you want to keep your fashions fresh and modern. After that, the rest lies in the details.

Ahead, with the help of Conry, we provide more style tips on how to effortlessly use our Color of the Year 2024 in your wedding day wardrobe. Read on for more.

How to Incorporate Marseille Bleu Into Your Wedding Day Wardrobe

Since blue is such a bold and radiant color, it’s wise to use this shade as an accent hue rather than making it the focal point of your entire look. One way to do this is by accentuating the “classic lines of your wedding wardrobe with sprinkles of blue,” suggests Conroy. “Think dapper bow ties, funky socks, delicate hair combs, pumps, or slingback flats.” The stylist further adds that “Suspender sets, powder blue opera gloves, mini purses, or jewelry are all bite-sized ways of incorporating the hue tastefully into the patterns and textures of your special day.”

Simply put, accessories are your best friend when working with Marseille Bleu. This is primarily true for those incorporating our Color of the Year into their reception décor, as you don’t want to saturate your aesthetic with too much of one color. Therefore, brides should consider choosing one or two Marseille Bleu pieces to wear—like Manolo Blahnik’s Hangisi blue satin pumps (Carrie Bradshaw’s exact wedding day shoe!) or Jennifer Behr’s Myrla sapphire earrings—and making those add-ons their “something blue” for the day.

Grooms should also follow the same style directive, and opt for pieces like Tom Ford’s solid twill tie in royal blue or Cartier’s sapphire cufflinks—two subtle, but eye-catching, accessories for Marseille Bleu-inspired nuptials. As for the wedding party, since bridesmaids and groomsmen are an extension of the couple, their overall looks should enhance, not detract, from the soon-to-be-weds. More specifically, if you and your partner plan to wear several Marseille Bleu accessories, it’s probably best for your wedding party to skip the color altogether, or wear very modest details—such as Mejuri’s sapphire mini studs or Jos. A. Bank’s solid blue pocket square—to tie everyone’s look together.

Another tip? “Before adding bold touches, truly think about the flow and focal points that you want in your wedding. Consider the location, overall environment, and what your partner wants to wear—right down to their socks or nail polish,” shares Conroy. “If they want to walk down the aisle in avant-garde sneakers or some other glint of drama, factor that in. Write your style moments with care. A little goes a long way.”

Final Takeaways

When it comes to a Marseille Bleu-inspired wedding day wardrobe, less is definitely more, specifically if your aesthetics lean more classic and modern. However, if you and your partner truly want a bold look, don’t be afraid to embrace your personal style and lean into the different intentions this color has to offer.

Conroy notes that for those with daring tastes, a blue wedding dress or tweed blue suit “is a style moment that your guests will not forget.” After all, this is your wedding day, so do what works best for you and wear what makes you feel most comfortable.