If, after examining a review, you’re still not confident in whether it’s real or fake, you can put technology to work to help you figure it out. These tools are designed to sift through reviews to separate sham opinions from the real ones. Fakespot is one of the most popular tools for sniffing out fake reviews. It uses advanced algorithms and artificial intelligence to evaluate the language patterns, reviewer history, and other details to determine if a review is legit.

Follow these steps to use Fakespot to evaluate the authenticity of a review:

1. Go to Fakespot.

2. Copy the URL of the product page or the review that you want to analyze.

3. Paste the URL into Fakespot’s search bar on the homepage.

4. Click on the Analyze button.

5. Review the results of the analysis.

Fakespot’s analysis of whether a review is fake or not includes an overall grade from A to F based on its assessment of the review’s reliability and authenticity. If you want more in-depth information, you can look at the report’s detailed analysis, which includes consistency of review patterns, reviewer’s activity, and other data points that can help you judge whether a review is trustworthy.