Hyatt Hotels Corporation last week during ILTM Cannes detailed its pipeline of over 50 luxury and lifestyle hotels set to open worldwide by 2026.
Luxury travel demand surged in 2023 and continues to rise, with Savills forecasting a 52.8 percent increase in Europe’s existing luxury hotel stock by 2028, highlighting strong investor confidence in the segment’s long-term growth potential. With 70 percent of Hyatt’s global rooms categorized as luxury and upper upscale, and Hyatt having expanded this portfolio by 28 luxury hotels and resorts in the past three years and doubled its luxury room count since 2017, the hotel company says it’s “perfectly positioned” to seize this opportunity.
The lifestyle hotel segment is similarly thriving, driven by experience-focused offerings that appeal to new generations of travelers. Hyatt has established a significant presence in this segment, having quintupled its lifestyle rooms since 2017 (growing by 28 lifestyle hotels in 2024 alone). This progress has been further strengthened by the recent acquisition of the brands and most of the affiliates of Standard International, along with the creation of a new Lifestyle group for Hyatt. This group will be headquartered in New York City, with additional offices in Austin and Bangkok, and led by President and Creative Director Amar Lalvani, former executive chairman of Standard International.
Hyatt’s pipeline of over 50 luxury and lifestyle hotels slated to open globally by 2026 includes Miraval the Red Sea, set to debut in late 2025. This project will mark the Miraval brand’s international debut. Other luxury and lifestyle Hyatt openings over the next two years include the likes of Park Hyatt Kuala Lumpur and Park Hyatt Johannesburg, as well as Andaz Miami Beach and Andaz Gold Coast.
On the other hand, Hyatt has an established collection of 256 luxury and lifestyle hotels and resorts across 45 countries around the world. Additionally, Hyatt is introducing specific portfolios that reflect greater focus and differentiation and can maximize the potential of each of its brands, including: the Luxury portfolio with brands such as Park Hyatt, Alila and Miraval; and the Lifestyle portfolio with brands such as Andaz, Thompson Hotels and the newly acquired Standard International brands, including The Standard and Bunkhouse.
For more information, visit www.hyatt.com.
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