The relevance of impact per wear is increasing as faster fashion accelerates and more clothing is discarded earlier. Investor analyst Rogier van Mazijk takes a look at how and why this useful metric is often overlooked.

The significant changes that the fashion industry has undergone are well-known to readers of Ecotextile News. Mass retail and fast fashion, in particular, have introduced a new dynamic over the last few decades, while the industry’s latest game-changers are social shopping and ultra-fast online fashion.