Celine Beauté is the fashion brand’s first foray into the world of cosmetics and beauty to provide consumers with a high-end way to elevate their makeup looks. The brand will debut its first product — the Rouge Triomphe red lipstick in an art deco-inspired case — this fall that boasts a satin finish with rose accord and rice powder in the formulation. The brand will then expand the range to include 15 additional shades starting in January 2025.

Celine Beauté is expected to be further expanded by the LVMH-owned brand in the near-future with additional color cosmetics like lip balms, mascaras, eyeliners, pencils and nail polishes. This will help the brand to leverage the increasing popularity of luxury beauty products.