November 28, 2023
Enterprise software platform and data provider Whip Media Nov. 28 announced that INSP Television Network, which has classic Western programming, is partnering with Whip Media FASTrack for FAST channel and AVOD reporting.
Whip Media FASTrack will assist INSP in managing detailed reporting for Imagicomm Entertainment, the network’s original content distribution arm. FASTrack will provide greater visibility into viewership and revenue data for acquired and original TV series, movies and docudramas on AVOD platforms and the Cowboy Way Channel. Additionally, it enables Imagicomm Entertainment to gauge content performance accurately and efficiently in a centralized, actionable view, according to Whip.
“INSP and Imagicomm Entertainment have been leaders in providing a trusted viewing experience and family-friendly media environment,” Vince Muscarella, Whip Media’s VP of sales, said in a statement. “By leveraging Whip Media’s trailblazing FASTrack solution, Imagicomm Entertainment will gain visibility into the FAST and AVOD content that best connects with millions of viewers while automating key financial activities and allowing their brands to focus on distribution and viewership growth. Our team couldn’t be more excited to have INSP as a partner.”
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“Our FAST channel and AVOD viewing are experiencing rapid growth, especially as audience engagement with existing content increases and the popularity of Western programming continues to surge,” Jonathan Collins, GM and VP of digital distribution at Imagicomm Entertainment, said in a statement. “For us, Whip Media’s FASTrack is automating as much as 60% of the current manual workload, saving both time and money. Partnering with the right subject matter experts in the FAST space was critical to our decision in choosing Whip Media.”