Media figure Molly-Mae Hague has taken out every mention of PrettyLittleThing from her Instagram page. She quit her job as a creative director to focus on being a mom.

The 24-year-old would leave her job, which paid her £5 million a year, after 22 months, it was announced the year before. Even though she said before that she would still be a brand representative, the former Love Island contestant has now deleted all of the information about it from her social media.

The line “Creative Director @prettylittlething” that used to be in her Instagram bio has now been taken out. It will be replaced by her actual job title as CEO of her fake-tan company, Filter, a link to her interiors account, and her agent’s contact information.

She became the creative head of the brand in 2021. She was said to make a huge £400,000 every month, but she left the job when her daughter Bambi was born.

Her decision to leave came soon after PrettyLittleThing’s CEO, Umar Kamani, left the company after 10 years to pursue other options.