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LAS VEGAS – The latest advancements in AI-driven automotive technologies were at the forefront during CES 2024, as major tech companies like Intel (NASDAQ:), Qualcomm (NASDAQ:), Google (NASDAQ:), and others showcased their innovative contributions to the industry. Intel has made a strategic move into next-gen EV battery technology by acquiring Silicon Mobility SAS. The tech giant is also developing a new series of chips aimed at enhancing in-car experiences, such as voice commands and navigation systems, marking a significant step towards more interactive and intelligent vehicles.

Qualcomm, not to be outdone, unveiled updates to its Digital Chassis platform. In collaboration with Bosch, Qualcomm introduced a central vehicle computer powered by the Snapdragon Ride Flex (NASDAQ:) SoC chip, which is expected to push the boundaries of automotive computing power.

Among the other notable announcements, Nvidia (NASDAQ:)’s Drive Orin chip is currently being utilized by industry leaders Mercedes Benz (ETR:) and Volvo (OTC:)’s Polestar (NASDAQ:). The company also announced plans for its more advanced Drive Thor chip, designed for autonomous driving, signaling a future where cars may increasingly drive themselves.

Mercedes Benz revealed its MB.OS, complete with an MBUX chatbot, designed to provide an interactive user interface. BMW (ETR:) announced its upcoming Operating System 9, which will be based on Android Automotive OS and will incorporate Amazon’s Alexa Custom Assistant, allowing for gameplay during EV charging sessions.

In a move to integrate automotive and smart home technology, Samsung (KS:) has partnered with Hyundai (OTC:) and Kia to incorporate the SmartThings IoT platform. This collaboration aims to enable drivers to control smart home devices directly from their vehicles.

Volkswagen (ETR:) is also making waves by partnering with Cerence (NASDAQ:) Inc. to introduce OpenAI’s ChatGPT technology into their vehicles starting in Q2 2024, promising a new level of smart vehicle interaction.

Google is advancing its suite of automotive software with updates to Android Auto and is currently beta testing an in-car Chrome browser for vehicles with Google built-in capabilities.

These developments underscore a significant push within the automotive industry towards vehicles that are not only more connected but also equipped with intelligent features that promise to redefine the driving experience.

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