June 9, 2025
IRCODE, a technology platform transforming content into scannable, interactive media, on June 10 announced a strategic partnership with BEONDTV, the Emmy-winning digital and broadcast network known for lifestyle, travel, and talk programming.
The integration debuts a first-of-its-kind interactive television experience,
giving audiences the ability to engage directly with what they see on screen, instantly and without QR codes, by simply using the IRCODE app on their smartphone.
IRCODE is a patented visual technology platform that transforms any image, video, or real-world object into a scannable, interactive interface, instantly connecting audiences to content, commerce, and experiences without QR codes. The image itself is the code and every frame has the ability to have a digital destination behind it. Built on advanced computer vision and AI, it powers measurable engagement and attribution across TV, out-of-home, retail, and digital media.
Built on IRCODE’s patented EXACT Match technology, the integration activates a new programmable layer across BEONDTV’s content and advertiser assets, enabling instant discovery, data-driven engagement, and precise attribution for every frame. From studio interviews to travel features and advertisements, every moment becomes scannable and measurable, without altering the production or requiring any change in viewer behavior.
“Interactive TV is no longer theoretical,” said Matty Beckerman, CEO of IRCODE. “We’ve built the first scalable infrastructure that bridges storytelling and performance, turning any visual, on any screen, into a measurable, monetizable experience.”
“Partnering with IRCODE is a natural evolution of our mission to redefine what TV can be,” said Amie Amezcua Martin, co-founder and CEO of BEONDTV. “This technology lets us serve our viewers and sponsors in smarter, more intuitive ways, without sacrificing the storytelling that makes our content special.”
The integration will be rolled out later this year across the BEONDTV+ platform and its shows, which include “Coffee with America” and “Next Stop with Andrew Freund.”