If you’ve been waiting patiently this month for the right moment to secure the best deal ahead of Black Friday, now is your chance.

While a huge number of stores dropped their prices early in preparation for November 24, another onslaught has hit both online and in-store as the deals weekend takes hold, culminating in Cyber Monday.

Whether you need a new suitcase from July, the wet-to-style hair device from ghd or a robot vacuum from Segway-Ninebot, now is the perfect time to score in the sale for Christmas and beyond.

Catch the best deals and products hand-picked by our team at Best Picks >>

With Black Friday 2023 shaping up to be the biggest yet, Best Picks is your one-stop-shop for keeping up to date on what is on sale, where and when.

We’ll be refreshing this list frequently until the end of the Cyber Weekend so don’t forget to check back to see if your favourite brand has made the cut.

EARLY BLACK FRIDAY FASHION DEALS

• Bohemian Traders: From November 24-27 buy any top and receive a free pair of jeans (only while stocks last, and excludes selected pieces).
• Kate Spade: From November 23-27 get 20 per cent off full price products.
• Ugg Express: From November 24-27 get 15 per cent off sitewide with the code BF23.
• Coach: From November 23-26 enjoy 20 per cent off sitewide.
• Glassons: From November 24-26 get 20 per cent off sitewide. Get 20-70 per cent off everything sitewide from 7pm November 26-27.
• Christopher Esber: From November 22-29 get up to 60 per cent off selected styles.
• Lee Matthews: From November 22-24 get 30 per cent off all full-priced Lee Matthews merchandise.
• St Agni: From November 19 to 28 use the code TAKE30 to get 30 per cent off storewide excluding Resort 24, pre-order and third party products.
• Solaqua: From November 23-28 get 30 per cent off sitewide excluding Resort 24.
• Aje: From November 22-27 get 25 pre cent off storewide and take a further 25 per cent off sale items. Some exclusions may apply.
• The Memo: From November 23-27 spend $150-$299 and save 10 per cent or spend $300 or more and save 15 per cent.
• Alias Mae: From November 22 get VIP access from 7pm or the public can access it from November 23-28. Get 25 per cent off sitewide.
• Under Armour: From November 22-27 Get up to 50 per cent off selected styles.
• rebel: From November 22-27 get 30 per cent off all full-priced clothing.
• Target: From November 22-27 get up to 70 per cent off popular brands.
• Berlei: From November 22-27 get 40 per cent off sitewide.
• Bonds: From November 22-27 get 40 per cent off sitewide.
• New Balance: Up to 50 per cent off selected products.
• Lululemon: From November 21-27 get some of its best products at great prices.
• Nude Lucy: From November 21-26 get 30 per cent off selected styles.
• Showpo: From November 21-29 get 25 per cent off with a minimum spend of $100.
• Big W: From November 21 get major discounts on Dyson, Delonghi and Nintendo Switch, among other major brands.
• Adidas: From November 20-23 get up to 40 per cent off. On Black Friday itself the brand will change this to 50 per cent off.
• Cotton On: From November 20-25 get 30 per cent off sitewide.
• NET-A-PORTER: From November 20-23 get up to 30 per cent off.
• Strand: From November 18-27 get up to 50 per cent off storewide.
• The ICONIC: From November 17-27 get 40 to 40 per cent off.
• Swarovski: From November 17-27 get 40 per cent off selected styles.
• The Fable: From November 18-27 the brand will be offering 40 per cent off storewide.
• EMU Australia: From November 20-27 shoppers can get almost everything on sale. Shop up to 50 per cent off.
• Rebel Sport: From November 22-27 across a range of items including 30 per cent off all full-priced clothing. Rebel Active members will have early access to the Black Friday offers from November 20-21.
• Van Heusen: From November 21 get up to 50 per cent off storewide.
• Glue Store: From November 17-26 get up to 50 per cent off almost everything.
• Lounge: From November 16-28 get up to 60 per cent off sitewide.
• Modibodi: From November 13-30 get 50 per cent off sitewide excluding basics and bundles.
• Puma: From November 16-23 get up to 70 per cent off sitewide.
• Arms of Eve: From November 10-28 get 25 per cent off sitewide.
• Natv Basics: From November 6-27 get up to 70 per cent off sitewide.
• Vestirsi: From November 17-30 get up to 40 per cent off sitewide.
• Sunset Lover: From November 13-28 get 40 per cent off the edit “Summer Sale”.
• Sportscraft: From November 17 get up to 30 per cent off.
• Alana Maria Jewellery: From November 15 get 30 per cent off storewide.
• Saint Valentine: From November 14-27 get 30 per cent off.
• MAXUM: Get 35 per cent off the original RRP at The Iconic.
• TIMEX, GUESS & ROSEFIELD: Get 25 per cent off on full price styles at Myer.
• Meshki: From November 20-23 get 20 per cent off sitewide.
• Marimekko: From November 20-26 get 30 per cent off storewide.

EARLY BLACK FRIDAY BEAUTY DEALS

• Sephora: From November 23-26 get 15 per cent off with no minimum spend or 20 per cent off with a minimum spend of $120 excluding Cloud Nine, Dyson, ghd, Lelo, Mermade Hair, Smile Makers, Shark and costs of delivery.
• Urban Jungle: From November 20-27 get up to 39 per cent off a range of products.
• Sukin: From November 22-26 get 50 per cent off sitewide.
• LAMAV: From November 23-26 get 30 per cent off.
• Ginger&Me: From November 24-27 get up to 30 per cent off selected items across the body and gifting range.
• Australis: Get 50 per cent off everything or 40 per cent off at Priceline.
• Bali Body: From November 22 at 12pm until November 28 get 30 per cent off Bali Body and BB Skin.
• WotNot: From November 23-27 get 30 per cent off sitewide.
• Adore Beauty: From November 22-27 get up to 40 per cent off 130+ brands.
• it Cosmetics: From November 17-27 buy two products and get one free sitewide.
• MAC Cosmetics: From November 20-26 get 20 per cent off sitewide.
• Revlon: From November 9-27 get 50 per cent off at Chemist Warehouse, from November 17-21 at Priceline and November 2-15 at Big W.
• L’Occitane: From November 23-26 in store and online get 20 per cent off full priced items. Consumers must sign up to be a Passport to Provence member for discounts to apply. Sign-ups available at any time.
• Hismile: From November 7-30 save up to 60 per cent on selected items.
• Mermade Hair: From November 10 onwards get up to 80 per cent off storewide.
• Biotyspa: From November 16-27 get 20 per cent off sitewide.
• SWIISH: From November 15 to December 3 get 25 per cent off storewide plus a free gift with any order over $120.
• tbh Skincare: From November 10-27 get 40 per cent off sitewide.
• Boost Lab: From November 13-29 get 20 per cent off storewide.
• Naked Harvest: From November 21-27 get up to 70 per cent off storewide.
• Lust Minerals: From November 14-27 get 20 per cent off sitewide.
• Dr Naomi Skin: From November 15-27 get 20 per cent off skincare and $50 off LED devices.
• WhiteGlo: From November 24-27 make any purchase online at the oral care brand and receive 50% per cent off.
• Endota: From November 20-28 get 20 per cent off skincare and wellness products.

EARLY BLACK FRIDAY TECH DEALS

• Dyson: From November 13-27 save up to $550 on best-selling products.
• Kogan: From November 20-27 get up to 65 per cent off best-selling products.
• Godfreys: From November 22-26 get up to $300 off online and in store.
• Ecovacs: From November 20-27 get up to 50 per cent off.
• Belkin: From November 20 to December 3 get 50 per cent off.
• Sonos: From November 17-27 get up to 25 per cent off across a suite of products.
• Vitamix: From November 24-27 get 15 per cent off sitewide.
• Segway-Ninebot: From November 20-30 save up to $400 worth on products.

EARLY BLACK FRIDAY TRAVEL DEALS

• Booking.com: From November 16-29 save at least 30 per cent on stays.
• July: From November 16-28 spend $300, save $30, spend $600, save $100, spend $1000, save $200.
• Antler: From November 20-27 get up to 50 per cent off site-wide.
• Experience Oz: From November 20-27 get 10 per cent off sitewide with a minimum spend of $175.
• RedBalloon: From November 20-27 get 10 per cent off sitewide with a minimum spend of $175.
• Costsaver, Trafalgar and Insight Vacations: From November 9 to December 5 save up to 15 per cent off.
• Contiki: From November 17-30 save up to 25 per cent off on 64 trips across six continents.

EARLY BLACK FRIDAY HOMEWARES DEALS

• Bed Bath N’ Table: From November 20-27 take 20-70 per cent off storewide.
• Adairs: From November 16-27 save 25 per cent on all full price products. Linen Lovers take a further 10 per cent off with free shipping in Australia only.
• Emma Sleep: From November 7-27 get up to 55 per cent off mattresses, bed frames and more.
• Eva Home: From November 6 to December 4 get up to $375 off the Comfort Classic Mattress
• Gozney: From November 13 to December 14 enjoy 20 per cent off Roccbox.
• Koala: From November 16-28 get up to 30 per cent off everything.
• Sheridan: From November 15-27 get up to 40 per cent off.
• Glasshouse: From November 20-27 spend over $120 and receive the Over the Rainbow 380g candle.
• No.22 Home: From November 18-30 get 10 to 75 per cent off everything.
• Vittoria Coffee: From November 20-26 get 20 per cent off plus free shipping.
• Maison de Sabre: From November 16 to December 1 get up to 60 per cent off storewide.
• Lovevery: From November 22-29 use the code FUN45 to save $45 off The Play Kits (applied as $15 across 3 Play Kits).
• Booktopia: From November 20-30 get up to 70 per cent off.
• Wiltshire: From November 24-27 get 40 per cent off sitewide.
• Woosah Blankets: Until November 30 get up to 30 per cent off RRP storewide. Use the code: BF30.
• Luxo Living: From November 24-27 get 15 per cent off all products sitewide.

WHAT IS BLACK FRIDAY?

Black Friday is the term used to describe the Friday after Thanksgiving in the United States.

It traditionally marks the start of Christmas shopping season and has become one of the largest shopping events in Australia.

Top brands like Myer, The Iconic, Amazon and David Jones discount their stock from Black Friday onwards before further reducing prices on Boxing Day.

It’s the perfect time to stock up on presents for Christmas given it’s just shy of four weeks until December 25.

HOW DOES BLACK FRIDAY WORK?

Black Friday is traditionally an in-store shopping experience but in recent years it has switched to online – and for some retailers both – so that no one misses out on the incredible deals.

Some retailers have started their sales before Black Friday and they run until Cyber Monday, which is the Monday after Black Friday.

Some brands will give customers a special code they need to input at the checkout to secure the deal while others will just be already discounted to their sale price.