Ivory Soul officially opened for business in Knoxville yesterday. 

Knoxville’s newest business located on the north side of the downtown Knoxville square is a gift shop specializing in home decor, baby clothes, holiday decor, pet supplies, and more. Ivory Soul will be open on Wednesday’s, Thursday’s, and Friday’s from 12:00-6:00 pm and Saturday’s from 10:00am-2:00pm. A mural was recently painted on the side of the building in partnership with Knoxville High School art teacher Evy Beal. The mural highlights some of Ivory Soul Owner Delaney Peterson’s favorite interests. With Ivory Soul carrying a wide variety of baby gifts and boutique, Peterson wants to give community members an option to shop local for their gifts.

“I constantly was struggling to get baby gifts. Amazon right to my house, and then it got too late so I was thinking where can I go to get a baby gift. We don’t really have anything around here, so I think it will be a nice place to stop and get a gift quick or shop for yourself.” 

Ivory Soul is located at 225 E Main St. in Knoxville.